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From the past few months, Google is trying to shut down every possible way to rank keywords via Search Engine Optimization. In fact, Google tightened every popular SEO technique which gave us amazing results in the past. With various Google penalties, the only way to rank your keywords is with SEO power pages, high-quality content, natural backlinks, good design, user experience, Google Authorship, etc. Feeling Optimistic? Please don’t be! Google now finds some more reasons to push down your traffic and CTR, by taking down the Google Authorship profile pictures. Google recently turned down the Authorship profile pictures from their search engines. Though the SEO industry hates this decision of Google, we still cannot do anything to prevent losing our authorship pictures.
Since SEO practice has become a crime to Google, the industry experts are finding multiple ways to get organic results as naturally as possible. Out of all the current SEO techniques, Interlinking is one such technique which can push your SEO efforts on the top of Google SERP’s.
We have been researching on SEO Interlinking with a new concept called SEO Power Pages. This technique can drive tons of organic traffic from Google, which fortunately has your overall control. SEO Power Interlinking is a new concept which discusses how efficiently you can use your articles for Internal Link Building.
Power pages are your website’s brand ambassadors which pull thousands of visitors in just three months. The concept of Power page is little complicated, as you need to be very particular about every internal and external link going out from your website. To build an SEO power page, you need to allocate quality time on your articles, keep a track of your keyword positions and identify the interlink opportunities via proper keyword research.
I shall reveal my power page technique which has driven more than half a million traffic to all my clients in just three months. Follow this step by step guide to build you first SEO power page.
Identify the most important pages of your website using Google Analytics and Majestic SEO.
Picking the most important pages on Google Analytics is very important to build your website’s power pages. I would suggest you to pick the 25 most popular articles from the past 3 months. You can set the date and month in the Top right corner of the Google Analytics. Once you are finished, navigate through Behavior -> Site Content -> All Pages.
Download the following data into an excel sheet and save it on your desktop. The excel sheet should contain URL, Meta Title, Page Authority, Trust Flow, Internal Links, External Links and Number of backlinks as shown below. You can download the sample Interlink Auditing templatehere.
I have provided the comments for each column for your better understanding. Once you download this sheet, enter at least Top 25 high traffic pages from Google Analytics. Once you enter all the URL’s into the excel sheet, add the Meta Titles by checking the URL manually. Every page has a unique Meta Tile on the top of the address bar. Please don’t confuse yourself with the article titles as they both are two different subjects.
Similarly, enter the Page Authority of each page by referring to Moz Toolbar. You can download the Moz Tool bar here. Page Authority can be observed on each page as following. You can ignore Domain Authority for now.
Once you have the PA score for all the pages, move to Trust Flow column, which you can get from Majestic SEO as shown below.
The Trust Flow of SEOSiren.com home page is 10, which is different for each of the sub-pages. You can create a free account in Majestic SEO and add your website to get unlimited access to many premium features. Similarly, you can add the Internal and External link columns by looking into the web pages manually.
The Final column of Backlinks, can be filled with the help of Majestic SEO tool. Just copy paste each of your link into the search box and enter the number of External Backlinks you see under the summary page.
This completes your sheet with all required information for Interlink Auditing. Similarly, you can find the most important pages using Majestic SEO or Ahrefs. I prefer using Majestic SEO, as it gives me complete information without any restrictions even as a free account member.
To get the most important pages of your website, log into Majestic SEO and enter your URL and navigate to Pages sections.
Click on the Download Data option to download all the important pages. Copy these link URL’s into the Interlink Auditing Template as a different sheet and follow the similar procedure as you followed in the Google Analytics section. Note down all the important metrics like Page Authority, Trust Flow and Links to identify the most important pages of your website.
Now you should have two different sheets which show your popular and important pages from Analytics (Page Authority Wise) and Majestic SEO (Trust Wise). These list of articles will be changed or audited every three months to identify new power pages. Now that you have got the list of top articles, arrange them in the following way.
Click on the Page Authority column and set the filter option to “Sort Largest to Smallest” to display the most authoritative pages of your website. In the following sheet, seosiren.com/article-4 has the highest count of 55 Page Authority. So this page is the most important page of my website.
The Higher the Page Authority, the better are your chances to rank on the search engines. Similarly, you can find out the Trust Flow of all the article by Option 2.
Click on the Trust Flow column and set the filter option to “Sort Largest to Smallest” to display the most trusted pages of your website. In the following sheet, seosiren.com homepage and seoosiren.com/article-1 has the highest amount of Trust Flow count. So these pages are my second priority for the Power page(s).
Sometimes the Page Authority and Trust Flow can be the same, which straight away tells you that this particular page can be your gold mine.
So as per our auditing, Article 4 and Article 1 are the most important and powerful pages of our website. Remember that you cannot make multiple power pages throughout your website. I suggest only 1% of the entire website, which means if you have 100 or below pages, I recommend you to make only 1 Power page.
Follow these below techniques to build your high authority page as SEO Power Page.
For the first few days, we shall concentrate only on external link building. Follow these simple guidelines to boost your SEO power pages.
The internal link building process should start in the second month of your power page building process. Once your power page has enough link juice, work on the internal link building structure to make it more stronger. Follow these simple guidelines to do it yourself.
Identify the Keywords:
Linking the Keywords:
Once you identify a list of 30 or above keywords, start inserting them into previous articles and pages which link to your power page.
Once you follow these interlink techniques, make sure to promote the power page on all social media sites as mentioned above.
With all the above optimization, soon your power page will be a gold mine to drive traffic from search engines. Once you feel that your page has enough power (Minimum 30 Page Authority), start linking the other most important pages from your power page. Make sure to send only one link per power page to get maximum value to the linked article. This technique works amazingly for old articles which have some default Page Authority and Trust Flow.
Your internal goal to acquire a minimum of 30 Page authority will make things better for you in future. Don’t build multiple power pages, else you cannot concentrate on any of them.
Send your power page to all influences via their website contact pages and social media accounts. Write down a polite mail to check your article and leave comments if possible. You can ask them to link back their popular article to the following power page for relevancy and goodwill.
If you have a list of subscribers, send them your power page link for suggestions. If you’re lucky, you might get some shares as well. Never leave a opportunity to promote your power page on social media networks and forums if required. But make sure you follow the SEO ethics of not overdoing or spamming.
Conclusion: Interlinking can be an amazing way of driving traffic to your website. The most important secret of SEO is not overdoing things. Please note that all the above mentioned tactics are my own invention which worked for me and my clients. If this technique doesn’t work for you, please leave a comment to get it addressed. Let’s sit back and solve the puzzle.
I hope this article helped you in acquiring reasonable traffic from search engines. Please share your experience
Posted On 2016-04-04